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Help guides and articles for your catering business.

Help Topics

AI Image Generation

Automatically generate images for your menu items using AI. Choose between a photorealistic photo or a line-art illustration style.

Getting Started

Every account comes with 5 free AI image credits. Each credit generates one image. To generate an image, go to the edit page for any item and choose one of two styles:

  • Photo — a photorealistic food photo with natural lighting and casual plating
  • Illustration — a simple line-art drawing, clean and minimal like a menu illustration

How It Works

  1. 1. Navigate to an item and click Edit
  2. 2. In the photo section, click either "Photo" or "Illustration"
  3. 3. Wait approximately 20-30 seconds for the image to generate
  4. 4. The generated image will appear in the photo area
  5. 5. If you're not happy with the result, remove the photo and generate again

Tips for Better Results

  • Add a detailed description to your item — the more detail, the better the result
  • Make sure items are in the correct category — the AI uses the category name to understand the type of food
  • Add options to your item (e.g. sizes, fillings) — the AI considers these when generating the image
  • If a generated image doesn't look right, remove it and try again — each generation produces a unique result
  • Pro tip: Temporarily add a detailed description to your item (e.g. plating style) before generating, then remove the description afterwards. The AI uses the description for a better result, but it won't appear on your quotes or online ordering

Credits & Pricing

Each account starts with 5 free credits. Once you've used your free credits, you can purchase more:

5

credits

Free

30

credits

$20 NZD

100

credits

$50 NZD

To purchase more credits, contact us at email@puree.app.

Custom Styling & Brand Matching

We can tailor the AI to match your brand and food styling. Get in touch and we can:

  • Create a custom prompt for your account — fine-tune the image style, plating, lighting, and overall aesthetic to match your brand
  • Upload inspiration photos of your real dishes — the AI will use these as a reference to generate images that closely match your existing photography style

Contact us at email@puree.app to set up custom styling for your account.

Important Notes

  • AI-generated images are approximations — they may not perfectly represent your actual dishes
  • You can always replace a generated image with a real photo by uploading one
  • Generated images work great as placeholders until you have professional photos
  • The generate buttons only appear when an item has no photo attached