Resources

Help guides and articles for your catering business.

Custom Email Domain

Send quotes, order confirmations, and notifications from your own email domain instead of notifications.puree.app.

What This Feature Does

By default, Puree sends customer-facing emails (quotes, order confirmations, task notifications) from yourname@notifications.puree.app. With a custom email domain, these emails come from your own domain instead, for example notifications@yourbusiness.com.

This builds trust with your customers, improves email deliverability, and keeps your brand consistent across all communications.

Note: Custom email domains are available on the Professional plan.

Setting Up Your Domain

Step 1: Add Your Domain

Go to Settings → Email Domain and enter your domain name (e.g. yourbusiness.com). Choose the "from" address part — common choices are notifications, orders, or hello.

Step 2: Add DNS Records

After adding your domain, Puree will show you a set of DNS records that need to be added to your domain's DNS settings. These typically include:

  • SPF record — Authorises Puree to send emails on your behalf
  • DKIM records — Adds a digital signature to verify emails are genuinely from your domain

Step 2b: Add a DMARC Record (Recommended)

After your domain is verified, we strongly recommend adding a DMARC record. DMARC tells email providers (Google, Yahoo, Microsoft) how to handle messages that don't pass SPF or DKIM validation. Without it, your emails are more likely to be flagged as spam.

Add a TXT record with:

  • Name: _dmarc
  • Value: v=DMARC1; p=none;

The exact record to add is shown on your Email Domain settings page after verification.

You'll need to log into your domain registrar or DNS provider (e.g. Cloudflare, GoDaddy, Namecheap, Google Domains) and add these records. Each provider has a slightly different interface, but the process is the same — add the record type, name, and value exactly as shown.

Step 3: Verify

DNS changes can take anywhere from a few minutes to 48 hours to propagate. Puree will automatically check periodically, or you can click Check Verification to check manually.

Once all records are verified, your emails will immediately start being sent from your custom domain.

Which Emails Are Affected?

The custom domain applies to all customer-facing emails sent by Puree on your behalf:

  • Quote and order confirmation emails
  • Enquiry acknowledgements
  • Task notification emails

Internal Puree system emails (account invitations, password resets, etc.) will continue to be sent from puree.app.

Removing Your Custom Domain

If you want to stop using a custom domain, go to Settings → Email Domain and click Remove Domain. Emails will immediately revert to being sent from notifications.puree.app.

Troubleshooting

DNS records are not verifying

Double-check that you've entered the records exactly as shown, including the full name and value. Some DNS providers automatically append your domain to the record name — if the required name is em1234.yourbusiness.com, you may only need to enter em1234 in some providers. Wait up to 48 hours for propagation.

Emails are going to spam

Make sure all three record types (SPF, DKIM, DMARC) are verified. A missing DMARC record is the most common cause of deliverability issues with custom domains.

Domain is already in use

Each domain can only be connected to one Puree account. If you see this error, the domain may already be registered with another account or a previous setup wasn't fully removed.